California Fitness Festival ignites One Life Live Well, with plans to scale annually

The inaugural California Fitness Festival was such a success that plans are already taking shape to scale it as an annual lifestyle event and destination. CEO Dane Fort explains how the event adds fuel to the fire of California's One Life Live Well mission.

California Fitness Festival ignites One Life Live Well, with plans to scale annually

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“We’d told partners we were expecting 7,000 attendees, but we had no idea how many would actually turn up and never put limits on it. We just went all-out and on the day welcomed 20,000 people, including lots of non-members.”

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A new movement

Established in Vietnam in 2007, California Fitness has grown to become the country’s leading premium gym network, spanning a range of world-class brands that include California Fitness & Yoga, California Active, California Centuryon and

Hypoxi. Committed to a mission of ‘One Life Live Well’, California Fitness & Yoga is dedicated to inspiring, entertaining and energising the communities it serves.

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